The Search Partners launched to support agencies with search marketing
Published: 7th November 2011
A new agency has been launched to help advertising, marketing and media companies offer strategic search marketing services to their clients.
The Search Partners is the creation of technical expert Dan Frost and marketing specialist Adam Tuson. They see an opportunity to support agencies that recognise the need to broaden their offer in search marketing to clients but do not have the capabilities or want to invest. Typical customers will be media agencies, web marketing and design companies and PR agencies.
The offer includes Pay per Click (PPC), Search Engine Optimisation (SEO), and Conversion Rate Optimisation and their approach is characterised by rigorous planning and projection modelling to take the mystery out of online marketing.
Said Adam Tuson: “Effective search marketing, particularly SEO, is technical in delivery but is actually just another direct marketing discipline that should be measurable and accountable. Many agencies want to offer this service to their clients but simply do not have the necessary resources – human or capital. They recognise it is not a core discipline but of growing importance. At The Search Partners, we work with our agency clients in the way that suits them best, either as a seamless part of the agency or as a sub-contracted service working in partnership.
“Our Agency clients are specialists in their own field and increasingly recognising the need to be active in search. However SEO in particular is a specialist service requiring investment in people’s skills and an ongoing relationship with clients. Our consultative approach ensures that agencies and their clients benefit from strategically focussed search that will drive measurable improvements in campaign performance and hence profits.”
One company that has already benefitted from The Search Partners approach is M.i. Media, a London-based media planning and buying agency.
Clive Howse, M.i. Media’s managing director says: “The Search Partners have been excellent to work with. They provide both us and our clients with a seamless and very reliable service that has delivered some very significant improvements in performance. They have proven to be a really useful addition to the M.i. Media offering.”
Companies can contact The Search Partners on 01580 212343 or through the website, www.thesearchpartners.co.uk
The Search Partners is the creation of technical expert Dan Frost and marketing specialist Adam Tuson. They see an opportunity to support agencies that recognise the need to broaden their offer in search marketing to clients but do not have the capabilities or want to invest. Typical customers will be media agencies, web marketing and design companies and PR agencies.
The offer includes Pay per Click (PPC), Search Engine Optimisation (SEO), and Conversion Rate Optimisation and their approach is characterised by rigorous planning and projection modelling to take the mystery out of online marketing.
Said Adam Tuson: “Effective search marketing, particularly SEO, is technical in delivery but is actually just another direct marketing discipline that should be measurable and accountable. Many agencies want to offer this service to their clients but simply do not have the necessary resources – human or capital. They recognise it is not a core discipline but of growing importance. At The Search Partners, we work with our agency clients in the way that suits them best, either as a seamless part of the agency or as a sub-contracted service working in partnership.
“Our Agency clients are specialists in their own field and increasingly recognising the need to be active in search. However SEO in particular is a specialist service requiring investment in people’s skills and an ongoing relationship with clients. Our consultative approach ensures that agencies and their clients benefit from strategically focussed search that will drive measurable improvements in campaign performance and hence profits.”
One company that has already benefitted from The Search Partners approach is M.i. Media, a London-based media planning and buying agency.
Clive Howse, M.i. Media’s managing director says: “The Search Partners have been excellent to work with. They provide both us and our clients with a seamless and very reliable service that has delivered some very significant improvements in performance. They have proven to be a really useful addition to the M.i. Media offering.”
Companies can contact The Search Partners on 01580 212343 or through the website, www.thesearchpartners.co.uk